We smile if we see something misspelt in shop. Or if we see a misplaced apostrophe on a greengrocery or butchery shelf price label. We inwardly chuckle if we hear something mispronounced in the queue. Or an information notice that reads oddly on a bus or a train station.
Those smiles and inward chuckles are at the amusement of life. But they are not positives. They are negative customer or client reactions to something rather amateurish. Sometimes it’s in derision and the laughter’s out loud.
Your website, your sales pitch or your marketing move is your shop window. You don’t want people to smirk at it. Unless, that is, you’re a cartoonist. Nor do you want them to yawn. You want them persuaded and convinced — and to respect you.
- Your choice of words, for bulls-eye communication
- Your spelling, for authenticity
- Your punctuation, for exact meaning and directness
- Your grammar, for quality and style of utterance
- Your flavour or tenor, to set the mood you intend
These are all dangerous areas that can betray any lack of professionalism, commitment, or smartness in your presentation. They shape your image to the outside world. And, thereby, your credibility, and your ability to increase the confidence of a potential new customer — or lessen it in an existing one.
And that’s not to mention the dreaded shareholders who might take a look in and become rather concerned!
It’s easy to make website content a DIY activity. But if you don’t get it precise, or if unperceived boobs slip through, it is a damaging false economy with consequences maybe you cannot measure.
Imagine reading a company profile in flawed language. Imagine your blog or your latest article about your industry looking or reading badly, or simply awkwardly. It makes you look down-market . . . or worse, back-street.
We’re always being warned about the unimpressed website visitor who never came back.
Not all of us had decent English teachers at school. Not all of us even cared when a good one was teaching us. But now that we need words, a lot of us know, inside, that we’re struggling a tad when it comes to the writing bit. We fall short of really cutting it.
That’s why the copywriter was invented. And why they will be increasingly sought after as we compete for superior credibility in print, on a busy street, or on the congested worldwide web.
The copywriter is your friend.
©Richard Amey
And that’s not to mention the dreaded shareholders who might take a look in and become rather concerned!
It’s easy to make website content a DIY activity. But if you don’t get it precise, or if unperceived boobs slip through, it is a damaging false economy with consequences maybe you cannot measure.
Imagine reading a company profile in flawed language. Imagine your blog or your latest article about your industry looking or reading badly, or simply awkwardly. It makes you look down-market . . . or worse, back-street.
We’re always being warned about the unimpressed website visitor who never came back.
Not all of us had decent English teachers at school. Not all of us even cared when a good one was teaching us. But now that we need words, a lot of us know, inside, that we’re struggling a tad when it comes to the writing bit. We fall short of really cutting it.
That’s why the copywriter was invented. And why they will be increasingly sought after as we compete for superior credibility in print, on a busy street, or on the congested worldwide web.
The copywriter is your friend.
©Richard Amey
Richard Amey
Writer, creative, communicator, PR
01903 202331
"The words you need to speak to the world"
